well, hello there…

well hello there…

COMMUNICATOR, CREATIVE

and a little bit rebel STRATEGIST

COMMUNICATOR, CREATIVE

and a little bit rebel STRATEGIST

I am a visionary and people person who loves to help businesses grow by crafting strategies specific to their unique culture and desired results.

My mission as an entrepreneur is to help develop strengths-based businesses that stand out in the marketplace.

Why start with strength? A business is best when the people behind it are operating from their natural talents.

As a creative, I also love the process of ideation and brainstorming ways to differentiate from other brands. These components together create the foundation for success.

I’ve worn the hats of branding and marketing strategist, designer, and developer since 2005. I’ve worked with companies of all sizes, and in a range of industries – from sole proprietors to an international publicly-traded company.

boxed solutions

boxed solutions

Guess what?
Did you know not every business NEEDS an entire website or posts on every social media channel known to man to be successful?

I know… what creative says that?

But it’s true… you don’t need every marketing tool to hit your sales or revenue goals. You only need the right tools and the right strategy at the right time.

The question is… how do you determine those?

Guess what?
Did you know not every business NEEDS an entire website or posts on every social media channel known to man to be successful?

I know… what creative says that?

But it’s true… you don’t need every marketing tool to hit your sales or revenue goals. You only need the right tools and the right strategy at the right time.

The question is… how do you determine those?

sound familiar?

sound familiar?

ESTABLISHED BUSINESS

Do you want help getting more clients / customers and increasing your sales?

Do you need help troubleshooting something that isn’t working as well as you think it could?

Do you want help wading through your great ideas, and turning them into profits?

NEW BUSINESS / STARTUP

Do you have an idea (or 26) and need help creating a viable business?

Do you want to lead from a position of strength, (and not be led BY your business?)

Do you want the RIGHT and BEST strategy for you to get your services or products sold?

do what matters

do what matters

I’ve been helping businesses like yours do what matters to build, grow, or troubleshoot since 2005. I would love to help you!

I’ve been helping businesses like yours do what matters to build, grow, or troubleshoot since 2005. I would love to help you!

I work 1:1 with select clients, and offer highly actionable group training.
Want to learn more? Drop me a note.

I work 1:1 with select clients, and offer highly actionable group training. Want to learn more? Drop me a note.

#wordnerd

Did you know the word ravel means the same thing as unravel? Yep! It’s called a contronym. It means to untangle and tie back up. Our agency, RAVEL focuses on ideation and brand strategy.

speaking + workshops

speaking + workshops

SPEAKING / TOPICS

I speak on topics related to business leadership mindset, and strategy related to branding and marketing.

Biz Leaders & Entrepreneurs

Let’s just break the baffling world of branding and marketing down…

I’ve worked with a wide range of clients (software tech, physical therapists, a tequila manufacturer, university in Africa, to name a few), so I understand the challenges businesses face when it comes to marketing and sales. There is a lot to be understood about a business and the big picture… particularly when it comes to marketing.

See, I operate with a few contrary-to-my-industry beliefs:

1. I believe YOU (whether you know it or not) know your market BEST. Many agencies will agree with this, but their strategy might not reflect it… why? Well, see #2…

2. NOT all solutions are for all businesses. The thing is, there are businesses who do not NEED to launch with a huge website. Nor should most businesses conquer every social media channel known to man. Often, that’s the standard advice – but it’s not the most STRATEGIC advice…

My goal is to break down the complicated, so you can get to the BEST plan that will increase your sales, and grow your business, — with the highest ROI possible.

Whether you hire an agency, have an internal team, or are in the DIY phase… I’ll arm you with the ability to make the decisions that will increase your bottom line.

Developers, Designers, Marketers

Do you want to attract more clients and grow your business? Would you like to know you’re creating a business with a solid financial future, (instead of living project to project)?

Are you so busy working on EVERYONE ELSE’s business you can’t focus on your OWN?

I get that because I’ve been there.

Here’s the deal…

You know you’re the Magic Makers; ideas stay ideas until they’re turned into realities.

I’ll teach you the most important ingredient for growth, and give you actionable tips you apply immediately to start attracting more leads.

You’ll learn how to leverage this information to win prospects, stop living client to client, and increase your bottom line.

TRAINING

If you’re looking to grow your business, I can help. The Strengths-Based Business Catalyst is a program for just that. If you’re (serious) about doubling or tripling your profit…

Click the yellow button, and let’s chat!

everyone is a strategist

everyone is a strategist

It’s a common word to use in a title: brand strategist, digital strategist… only it’s not a title, it’s a natural strength. I don’t just use the word, it’s one of my top strengths. What does that mean, and how can it benefit YOUR BUSINESS?

Strategic Thinking Looks Like...

1.) listening to the details of a plan, problem, or goal, grasping the big picture, and collaborating on a plan to move towards success.

2.) training business leaders how to make the best decisions, not just be told what to do by an agency.

3.) identifying a brand’s strongest point of differentiation, and improving messaging or design that is off-target.

4.) looking at digital or print collateral, and quickly spotting* what can be changed to improve conversion.

Send me a note if you’d like me to take a look at something. I’m happy to give you an idea or two!

case studies:

Public Organization Case Study

Note: This project was for an organization with a strong local / state reputation, and high national ranking. If you’d like more information, please contact me.

I was recruited by an Executive Director of an organization to advise their marketing department. They had recently increased advertising to acquire new leads and customers.

Early on I noticed a disconnect – they weren’t lacking leads or customers at all; rather they were having difficulty retaining them.

I knew if we could get to the bottom of it, we could decrease their marketing expenditures significantly.

I expressed this to the Executive Director, and he was enthusiastic about working towards a solution together.

I created a 3-phase proposal to get to the root causes, and present findings to the Board of Directors for any issues that would require voting. I worked with a partner to conduct extensive interviews, and did a significant amount of research.

I was able to discover the core issues and present them, along with several solutions, to the Board. This concluded my work on the project.

READ THE CASE STUDY

Solo Entrepreneur Startup

I worked with a solo entrepreneur who was leaving an employer to start her first business. She needed branding, and a message that communicated her core values.

As we started working together, I noticed a disconnect… not in her message, not in her offerings, but in her prices. Highly educated and trained, she was commanding prices that were too low. What’s more, she wasn’t highlighting the aspects of her education that set her apart from others in her industry, and would simultaneously justify her price in the market.

While working on her brand, and through multiple discussions, I helped her see this. She increased her prices and, as of early this year, was hiring her first employee.

Here’s what she had to say:

Thanks so much for all your help when I was just getting started. Despite raising my rates and streamlining my hours, I’ve gotten so busy I’m about to hire an additional person. I really appreciate your advice and honesty – it gave me the confidence to be able to raise my rates, even in an oversaturated market! Your guidance was invaluable to the growth of my small business. – Casey J.

Luxury Brand Brainstorming

How do you define a luxury product with supreme technical precision — from design to manufacturing, materials, AND finishes — without getting bogged down in words? These weren’t just promises… these were delivered on the very first product engineered.

That was the challenge. While a tagline (a phrase or slogan that sums up the premise of the brand) isn’t always necessary, it can be just the right asset to have to differentiate from other brands.

To put it frankly, a bland tagline would do the product a disservice.

So, I suggested a different idea. Forget words and phrases. Forget limits or grammar rules. If there is one rule for luxury brands, it’s that THERE ARE NO RULES.

This is a bit of a longer read, but you can read more about it here.

about my work

about my work

I started my business in 2005. It was called Pixel Perfect, and my first client referred my next client… and so on.

I’d had prior work experience both as a writer, and in an advertising agency, so marketing came easily to me. I wasn’t trained as an artist, but I could draw and loved learning how to translate ideas in Illustrator. That’s really how it all started…

I took the advice of a lifelong tech expert, and learned how to write HTML & CSS. That opened up a lot of doors in the early days, and I was able to incorporate other CMS platforms, email marketing, and more into my work.

You can read more about those details here!

I lived in Las Vegas, which suffered when the economy took a dive. It was a rough time that impacted many businesses (including my husband’s employer), but my work started to take off. People were looking to start new businesses, or make major changes, and I had clients with a variety of needs.

Over the years I’ve had the privilege of helping clients in unique ways; often outside of anything remotely creative. Perhaps it’s because my goal is simple: I want to help YOU get the results you want.

In 2017 I started RAVEL – a branding strategy and ideation agency. Our focus is on one thing: differentiation. More and more, businesses are being required to be creative and step up their game in order to stand out in the marketplace. We love creative challenges, so… check us out!

about me

about me

I’m married to this incredibly talented designer, and have 2 wonderful, fun (and don’t tell them I said so, but smart AND sweet) boys who light up my life. We live in Arizona, which is my favorite among the places I’ve lived, 124 degrees, scorpions, and all.

On [Off] the surface…

You might think I’m a girly-girl because I love ballet (dancing it), vintage clothes + shoes, watercolor painting, and [yes] the spa, but I’m more of a rebel #boymom who will roll up to the school drop-off zone with Weird Al’s “Trash Day” playing full blast.

Star Wars over glitter here…

I’m one of those “energized by people” extroverts who is fueled by ideas, possibility, adventure — and a hefty dose of humor. You can probably guess I have some crazy stories (and I do), but what you may not guess is I’m just as happy to talk about the serious things in life…

At the end of the day, I see people as individuals. While there is much chaos in the world, I look at the good things that have come about in time, space, and history, and it’s what drives me to help others achieve what’s possible.

Want to connect? I’d love it if you would…