IDEATION. CREATIVITY. STRATEGY.

about me…

WHEN IT COMES TO WORK…

I’ve had the privilege of working with companies of all sizes, and in a range of industries for many years – from sole proprietors to partner-run entities, and an international publicly-traded company.

My strength is looking at the big picture and helping people see how small or unexpected changes can sometimes produce the greatest results.

In short: I have broad and deep experience working in the creative industry.

From brand / marketing strategy and communications to graphic design, development (yes, I wrote standards compliant code and developed entire websites once upon a time), UI/UX consulting, copywriting and more, I’ve worked in pretty much every major role.

I’m strengths-based and data-driven. A (quite ironic!) fact about me, it’s that I’ve worked in the marketing world and built my business WITHOUT marketing myself.

How?

I did what came naturally to me. That’s it! (I can help you discover this, as well – it’s not a secret!)

Plus – I’ve always believed marketing dollars should be seen as an option to be strategically used, and necessarily informed along the way by data. Period. (Anything less is guesswork at best, and often results in a waste of money.) 

My first professional job was as a writer for two years in college with Hach Company. I started working for Virgen Advertising in Las Vegas in 2003, and by 2005 I was off and starting my own business – a boutique marketing agency I called Pixel Perfect, which evolved into RAVEL Creative, LLC.

Over the years I’ve also worked with developers locally and overseas, consulting on strategy and / or design as they or their clients have needed.

Since coaching has been such a natural part of my approach, in 2017 I completed Gallup’s Successful Strength Coach course. This resource has consistently proven its worth with entities and businesses such as the State of Rhode Island, the Department of Defense, Atlanta Public Schools, Charles Schwab, and many others. It’s a resource I will tap into if I know it will suit a client’s needs. 

If you’re curious, my top 5 are Communication, WOO (Winning Others Over), Futuristic, Strategic, and Positivity!

On another note… I’m also a speaker with a few gigs under my belt.

ACCOMPLISHMENTS I’M THANKFUL FOR

1 – Consulting as the lead on a brand refresh of Simply To Impress. The results were an over 330% increase of quarterly sales, from $1.7M to $5.5M.

2 – I proposed, developed, and executed a 3-phase project to help a public organization get to the root of an issue causing not only a loss of stakeholders, but an excessive expenditure of marketing dollars. I was able to accurately research, assess, and articulate the situation to the Executive Director and Board of Directors, as well as provide several tangible solutions. One of these was a short- and mid-term plan for a viable marketing department, with roles and tasks. 

This project meant a lot to me because I was able to see right away the issue wasn’t in their marketing strategy, per se… it was in a different category altogether. I was able to provide the marketing insight they requested, but also help them move towards the solutions they really needed for their continued growth. For example, one of the solutions I provided was a completely rewritten and revised employee survey, with an improved process for maintaining confidentiality. 

3 – Coaching a small business owner with the launch of her service-based brick and mortar business. In her words: “Your guidance was invaluable to the growth of my business. Despite raising my rates and streamlining my hours, I’ve gotten so busy I’m about to hire an additional person. Your advice and honesty gave me the confidence to raise my rates, even in a saturated market.” (Casey, Resolve Therapeutics)

4 – I’ve had a side business in stationery and surface pattern design since 2011. My most successful design took only 20 minutes to complete and has made over 5 figures. I can’t complain about that ROI! You can see some of my artwork here.

off the surface…

I LIKE TO LAUGH.

My husband and I have 2 wonderful… and don’t tell them I said so, but very sweet… boys. We live in Arizona, and we love it. Yes, 124 degrees, scorpions, and all.

On a personal note, you might think I’m a girly-girl (I love ballet, vintage clothes, shoes, painting, and the spa), but I’m more of a rebel boy mom who will roll up to the school drop-off zone with Weird Al’s Trash Day playing full blast.

Star Wars over glitter here… 

I’m an entrepreneur at heart, and love to spark ideas for people, while encouraging and supporting them along the way. 

Want to connect? I’d love it if you would…