MY NAME IS WENDY
I help entrepreneurs use their natural talents and strengths to build the business they want, while getting the premium clients they need.
STRENGTHS. STRATEGY. SALES.
Having a peaceful, profitable business life comes down to these three keys. In fact, they build on one another, saving you money, energy, and time.
Keep reading and I’ll show you how…
1. STRENGTHS
STRENGTHS… YES, YOURS
LEVERAGE WHAT YOU’RE [ALREADY!] GOOD AT
There are two ways to go about business:
1 – hustling to do (and be!) everything in your business
(To me, the concept of hustling says “burn your candle at both ends.” No thanks. I’ve worked that way before… maybe you have, too.)
-OR-
2 – doing what comes naturally to you (yes, already, and no, this isn’t about SKILLS)
Let’s think about this for a moment:
How would it feel to WORK in a way that comes naturally to you already?
This isn’t about your personality or about the tasks you perform… but about YOU, as an individual, and HOW you work best.
Question:
What comes so easily to you that you do it all the time – without effort, without stress… almost on autopilot?
Perhaps it’s meeting new people.
Perhaps it’s gathering bits of data.
Perhaps it’s helping others visualize the future, or providing context of the past…
Perhaps it’s one of a thousand other things, but the point is these things inform who you are and how you work best.
So…
How productive would you (and your team) be, if you WORKED in your zone of talent, increasingly and consistently?
Guess what? You can.
See, HOW you work in your business is just as important as the problems your business solves.
Successful entrepreneurship STARTS with strengths.
Want to know more? I speak, run workshops, and coach on Strengths. Contact me and let’s talk…
2. STRATEGY
the second key…
[SMART] STRATEGY…
THE “WHAT” OF WHAT TO DO…
Clear communication.
A message that aligns with your brand, and matches your market’s desires.
Visuals that command attention…
…and the right strategy.
When you start with your own strengths, as the CEO of your business… (and you understand the unique value you bring), you realize you have a WORLD of options for getting your programs, products, or services in the marketplace.
For instance…
Say you’re a natural salesperson… you never “sell” anything because you simply talk to people and they want to give you money for your work…
YOUR best marketing strategy will be informed by that.
Perhaps your natural talent is collecting information and data and compiling it to create a picture of the future…
YOUR best marketing strategy will be informed by that!
Is the picture becoming clearer?
Understanding your strengths not only gives you insights into what you do BEST for your company, it helps you understand your best angle for the marketplace.
It helps you make decisions about what you actually NEED, and don’t waste resources on things you DON’T.
Yes. Words matter. Visuals matter. Your plan indeed matters.
But when you start by really understanding what YOU do best IN your business, you save yourself from wasting time, money, and energy on strategies and formulas that don’t work FOR your business.
The bottom line… your business is as unique as you are.
3. SALES
the third key…
[STRENGTHS-BASED] SELLING…
THE ART OF ETHICAL PERSUASION…
Sales… is such a sales-y word.
No one really likes it. But everyone needs them.
So… you know where I’m going with this, right?
There IS a way to sell, that works WITH your natural talents and strengths.
Data shows not everyone is a natural-born salesperson. That’s the bottom line… however the SAME data shows that EVERYONE can improve their ability to sell… how?
Yep… you got it… by understanding your unique talents and strengths.
Your BEST strategy for entrepreneurial success starts with your own talents and strengths.
Your BEST strategy for marketing success is informed by your talents and strengths.
Your BEST strategy for sales success is informed… yes, by your talents and strengths.
Everything I speak, coach, and consult on is framed within the context of these three categories…
Want to know more?