“Thanks again for your presentation. Many commented yours was the best presentation we’ve ever had!”
Results show an engaged workforce can bring significant gains, not merely to a business or industry, but an entire state. Rhode Island’s economy grew by an estimated $112M within 3 years of drastically improving their employee engagement through a strengths-based initiative.
This workshop was designed to show the mayor, town council, and economic development staff how the Town of Gilbert could achieve this through implementation of a similar initiative.
As a speaker and strengths-based business owner, I led this workshop for a private client. If you’d like to know more, please contact me directly.
Drupal is an open source platform used by many agencies and freelancers. For those with a range of broad and deep technical needs (such as government agencies, educational institutions, etc.) it makes an ideal solution.
I’ve worked with many developers over the years and understand that sales, marketing, and branding aren’t necessarily their favorite topics! It’s not unusual for some to readily admit they prefer to be doing technical work – not marketing, negotiating, etc.
For that reason my presentation focused on leveraging their natural talents in their brand-to-sales efforts.
Drupal developers have highly refined skills in thinking deeply about complex client issues and building solid solutions. I showed them how to translate these into language and case studies that will help sell and build their businesses FOR them, using real results, numbers, data, and client testimonials.
I emphasized the importance of creating solid relationships and helping new prospects visualize potential results for their own companies. We discussed strategies and tactics for this along the way.
The feedback I received from several of the attendees was that I’d made everything easy to understand, and showed how they could use their talents to create a brand that sells itself.
I even had a few people who stayed after to chat with me tell me I should write a book. Stay tuned!
Sola is a unique concept… they provide beauty professionals with high-end, fully-equipped salon studios, along with the tools and support to launch and grow their businesses.
This was a workshop co-hosted with 30-year salon professional and New York salon owner, Theresa Weinberg.
My role was to address brand and marketing strategy from a best-practices approach… in other words, what it takes to grow a brand and business with dedicated repeat clients. Theresa related key principles to the specific needs within the beauty industry.
Our audience consisted of Sola franchise owners, beauty salon owners, med spa service providers, and estheticians.
HOW WE ENGAGED THE AUDIENCE
Theresa and I ran the workshop casually, with plenty of question and answer time throughout. We provided materials for them to write thoughts and ideas as we went, and integrated fun activities to get everyone up and moving from time to time.
Our goal was to have everyone leave the workshop with practical ideas they could implement right away.
Great! Loved the activities. Made me really think about who I am and why I started a business. I needed this. I need to write down my thoughts, ideas, and goals more often.
You ladies did a fantastic job!! Thank you! My why and my goals are two things I really should focus on.
I needed this to see where to go with my business! The video exercise was a big eye opener.
STRATEGY & PURPOSE
As a trained Gallup CliftonStrengths coach, my session was designed to help attendees:
- identify their natural talents, through a self-assessment exercise
- discuss how their talents show up in their business
- identify strategies to leverage their talents, improve productivity, and solve problems common to entrepreneurs.
Since Alt is jam-packed morning to night, I wanted people to have a break from all the sitting and taking notes. I wanted to do something fun – almost playful and relaxing.
One of my personal interests is neuroscience and productivity. Some of us get aha moments in the shower, on a hike… or through cooking, art, or another activity. It frees us our minds to think and problem-solve more easily.
I decided to leverage this and structure my session within the context of making art journals. Each attendee would leave with a journal they could write and reflect in throughout the week.
The feedback I got from this session was overwhelmingly positive. Everyone enjoyed being able to get real insights into their talents, and have something tangible they not only made, but could keep and use.
Note: I have a business that licenses art. This opportunity came through that.
This presentation was for an audience consisting primarily of traditional fine artists… painters, mixed media artists, collage artists, etc.
Engaging the audience would present a unique challenge – most of them were unfamiliar with the world of surface design and art licensing. Only some of them worked digitally, which isn’t a requirement, but a factor to consider.
I knew I would need to educate them quickly, and inspire them with a vision for their own potential in the market, so I broke my presentation into two: the design side and the licensing side. This allowed me to discuss what surface design is, substrates, themes and trends found in the industry, as well as the types of contracts typically negotiated.
I also discussed the important role traditional artists play in the industry, and how they can participate.
HOW I ENGAGED THE AUDIENCE
I had a fun, practical exercise that got everyone out of their chair and participating in an activity they’d never tried before… making a seamless pattern by hand. At the end of the night, everyone left with their own seamless pattern. (If you’ve never tried this before, but are interested, ask me to show you how!)
Thanks again for your presentation at GVAL. Many members commented that yours was the best presentation we’ve ever had! I know you put a lot of effort into the preparation, and we most appreciate it. – Stephanie Denny, Organizer